SAINT LOUIS ART MUSEUM
Programs:
Blender
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Categories:
Brand Strategy
Environmental Graphics
Experiential Design
Wayfinding System Design
Description:
This project was the result of an independent study project on experiential design. I set out to learn about environmental graphics and wayfinding systems.
To achieve that, I redesigned the branding system for the Saint Louis Art Museum to have more utility in physical and digital spaces and to align with their evolving brand strategy. I studied the museum’s values and goals to create a timeless brand that would resonate with the museum’s existing donor base, along with a broadening the institution’s reach.
Wayfinding System
Brand System
Logo Process Sketches