PINK FROG

Programs:

Adobe Indesign
Adobe Photoshop

Categories:

Identity Design
Information Design
Menu Design
Typography

Description:

The challenge for this project was to create bar menu design that would resonate with an alternative crowd. In order to create a connection between my design and my audience, I wanted to create graphics that would be more diegetic for the setting. Another problem I wanted to tackle was readability in a dark setting, so I integrated fluorescent pink paper into the design of the piece to stand out in a dingy or smoky bar.