FANTASY SHOP
Programs:
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe Substance Stager
Figma
Categories:
Identity Design
Layout Design
Product Graphics
Description:
The goal for this project was to create new brand identity and branding materials for Fantasy Shop, my childhood game store in St. Louis. An important factor in the Fantasy Shop’s success, is that it’s a time-tested local business, so the redesign needed to embrace the traditional Fantasy Shop feel, while also bringing it into a modern context.