CHILI CLOWN CARNE

Programs:

Adobe Illustrator
Adobe Indesign
Adobe Photoshop

Categories:

Ad Design
Identity Design

Description:

Every year 91.7 WMSE hold’s it’s annual Rockabilly Chili festival with a different branding theme. The goal for this project was to bring the brand into a weirder space. Leaning into slapstick comedy elements, my goal is to turn the brand into a talking piece. The guerilla marketing strategy gives the audience the tools to play an active role in spreading the word about the campaign, tapping into the power of the wisdom of the crowds.