CHILI CLOWN CARNE

Programs:

Adobe Illustrator
Adobe Indesign
Adobe Photoshop

Categories:

Ad Design
Identity Design

Description:

Every year 91.7 WMSE hold’s it’s annual Rockabilly Chili festival with a different branding theme. I really wanted to bring the brand into a weirder space for this project. By leaning into slapstick comedy elements, I was able to turn the short-term identity into a talking piece. The guerilla marketing strategy is disseminated in a way that piques curiosity first, disguising the advertisement as a potentially important document that might have been left behind. Everyone loves a good mystery.